Job Summary

Salam University is seeking a Marketing and Communication Manager to develop, implement, and oversee marketing strategies that enhance the university’s brand presence and attract prospective students. The role requires a creative and strategic thinker who can manage digital and traditional marketing campaigns, public relations, and community engagement.

Duties & Responsibilities

Marketing Strategy & Execution:

Develop and implement comprehensive marketing plans to promote Salam University’s academic programs and activities.

Design and execute advertising campaigns, including social media, Google Ads, and print media.

Manage and oversee all branding activities, ensuring consistency across digital and physical platforms.

Digital Marketing & Social Media Management:

Manage the university’s social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring engaging and informative content.

Oversee website content updates and improve SEO strategies for better online visibility.

Monitor and analyze digital marketing performance, providing insights for improvement.

Public Relations & Communication:

Build and maintain relationships with media outlets, journalists, and partners to enhance the university’s public image.

Write and distribute press releases, newsletters, and other communication materials.

Act as a spokesperson when required, representing the university in public events and media engagements.

Student Recruitment & Outreach:

Organize and participate in student recruitment campaigns, education expos, and school visits.

Develop partnerships with schools, organizations, and corporate entities to promote Salam University.

Lead open house events, webinars, and information sessions to attract prospective students.

Content Creation & Design Oversight:

Oversee the creation of marketing materials such as brochures, flyers, posters, and promotional videos.

Collaborate with graphic designers and content creators to develop visually appealing marketing assets.

Market Research & Performance Analysis:

Conduct market research to understand student needs, competitors, and industry trends.

Track and measure the effectiveness of marketing campaigns and report on performance metrics.

Provide recommendations for continuous improvement and innovation in marketing efforts.

Job Requirements

Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.

Experience:

Minimum 3-5 years of relevant experience, preferably in higher education or a related sector.

Strong knowledge of digital marketing tools, social media management, and branding strategies.

Excellent communication, leadership, and project management skills.

Proficiency in SEO, Google Ads, Facebook Ads, email marketing, and analytics tools.

Ability to work independently and collaboratively in a fast-paced environment.

Graphic design and video editing skills are a plus.

Languages Skills

Fluent oral, written, and comprehensive skills in English, Dari & Pashto would be an asset.

Why Join Salam University?

Work in a dynamic and professional academic environment.

Competitive salary and benefits.

Opportunity for professional development and career growth.

Submission Guideline

You are kindly requested to submit your CV and attested Educational documents with mentioning the position title (Marketing and Communication Manager)) in subject line to the following email address.

Note: Only short-listed candidates will be contacted for a written test. Those candidates who successfully pass the written test should give a demo class and finally interview will be conducted.

Submission Email:

hr@salam.edu.af

Website: WWW.SALAM.EDU.AF