Job Summary

Shahy Group Company is looking for a highly skilled and data-driven E-Top Up Marketing Specialist to lead digital marketing initiatives and drive growth in Afghanistan’s electronic payments and mobile top-up sector.

Duties & Responsibilities

Marketing Strategy: Develop and execute high-impact digital marketing campaigns to increase sales and user engagement.

Performance Marketing: Manage Google Ads, Facebook/Meta Ads, LinkedIn Ads, SMS & Email Marketing, SEO, and SEM.

Partnerships: Establish and manage strategic partnerships with telecom operators, payment providers, and financial institutions.

Data Analysis: analyze customer behavior, conversion rates, and retention metrics to enhance ROI.

Loyalty Programs: implement cashback promotions, referral programs, and targeted discounts to boost engagement.

Market Optimization: Use Google Analytics, BI platforms, SQL, and AI-driven insights to improve marketing performance.

Omnichannel Marketing: Develop integrated online, offline, and direct-response campaigns.

Job Requirements

Bachelor’s or higher degree in Marketing, Business, Economics, or IT (MBA or Digital Marketing Certification preferred).

Minimum 5+ years in digital marketing, telecom marketing, fintech, or e-commerce marketing.

Technical Skills, Expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, SMS & Email Marketing, SEO/SEM, and BI tools.

Communication & Negotiation, Strong ability to establish and manage strategic relationships with telecom operators and financial institutions.

Market & Customer Analysis, Ability to analyze and optimize customer journeys, conversion rates, and engagement metrics.

Languages, Fluency in English, Pashto, and Dari (mandatory).

Submission Guideline

How to Apply:

Interested candidates should send their CV and cover letter to info@shahydistribution.com with the subject line:

“E-Top Up Marketing Specialist Application”

Application Deadline: February 20, 2025